Neeva, the ad-free, privacy-focused search engine founded by ex-Google employees, is shutting down

 

Neeva, previously positioned as a rival to Google Search, revealed on Saturday that it would be closing down its search engine. The co-founders, Sridhar Ramaswamy and Vivek Raghunathan, who played significant roles in Google’s transformation into an advertising powerhouse, were the driving forces behind this search engine.

In a blog post announcing the closure, Ramaswamy and Vivek Raghunathan stated that the challenge of convincing users to pay for a superior experience was comparatively easier than persuading them to try a new search engine in the first place. They highlighted the difficulty of attracting new users in a different economic climate as a major obstacle in sustaining their business operations.

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